Adding an Add to Calendar link to a MailerLite email lets recipients save your event to Google Calendar, Apple Calendar, Outlook, or Yahoo in one click. Copy the link from AddEvent and paste it into your MailerLite campaign.

Step-by-step

1. In your AddEvent dashboard, open your event and go to Sharing
2. Copy the Add to Calendar link - the universal link lets each recipient choose their calendar app
3. In MailerLite, open your campaign in the drag-and-drop editor
4. To add a text link: highlight the text (e.g. "Add to Calendar"), click the link icon, and paste the AddEvent URL
5. To add a button: drag a Button block into your layout, set the label to "Add to Calendar", and paste the AddEvent URL as the button destination
6. Send a test email to confirm the link opens the calendar picker correctly

MailerLite-specific tips

MailerLite is popular with small businesses, creators, and nonprofits. Add to Calendar links work on all MailerLite plans - they are plain hyperlinks, no integration required.

Place the Add to Calendar button prominently in your email - ideally near the top alongside your event details, not buried at the bottom.

For automation sequences

Include the Add to Calendar link in MailerLite automation emails - for example, in a welcome email that announces an upcoming webinar, or in a pre-event reminder sequence. Recipients who click and add the event to their calendar attend at significantly higher rates.

For personalized events

If each subscriber has a unique appointment date or time, use AddEvent's Dynamic Add to Calendar links. Construct the URL with the event parameters and populate them using MailerLite's custom field merge tags. This requires the AddEvent Enterprise plan.