Subscription Calendar Tool

Let’s talk Subscription Calendars. If you’ve found yourself wondering, “What is a Subscription Calendar?” you are not alone.

A Subscription Calendar tool lets you create a calendar that your users can subscribe to. This calendar becomes a live feed between your calendar and your subscribers’ calendars. When you add events to the calendar, your subscribers’ calendars are automatically updated to reflect the new or updated events added.

What should I use it for?

You should use a Subscription Calendar when you have multiple events you want your users to add to their calendars with 1-click.

Creating your Subscription Calendar and adding your events does not require any coding knowledge. Best of all, if you need to add or delete an event, change the start time, or just edit a few details, you can simply make the change in your Subscription Calendar, and the updates will be reflected on your subscribers’ calendars. Automatically keeping you and your users in tune.

Subscription Calendars benefit your users by streamlining the process of adding events and staying up to date on them. Saving you from headaches, having to deal with supporting multiple calendar platforms, and the friction points that go into managing multiple events and increasing the number of your events that end up on your users’ calendars. On average, people check their calendars 10 times/day, giving your brand a top-of-mind awareness boost and increased attendance rates.

Once your Subscription Calendar is created, there are three primary ways to share it with your users so they can subscribe. You can promote your Subscription Calendar through a button or an Embeddable Calendar widget on your website, a subscription link in an email, or a more traditional URL that directs users to your calendar landing page that you can promote via SMS or on social media.

Once your users have successfully subscribed to your calendar, it will appear in their “other calendars” list on their calendar sidebar. They’ll have the option of hiding it from their list or unsubscribing at any time.

How do I share a Subscription Calendar?

There are three main ways to share your Subscription Calendar with your users.

1. Button or Embeddable Calendar for your website.
   • The first way is to add a button or calendar widget to your website that your users can click to subscribe to your calendar. The button or calendar might say something like “Follow Calendar” or “Subscribe to Calendar”. When users click your CTA button, they will be guided to their calendar app of choice, and within 30 seconds, all of your events will be on their calendar.
2. Subscription Calendar Link for SMS, or social media
   • When you create a Subscription Calendar, we automatically generate a unique URL for that calendar, which you can share with your users via social media or email. When your users click this link, they’ll be taken to a calendar landing page where users can subscribe to your calendar.
3. Subscription Calendar Links for emails
   • Using the links method (described above) you can share your calendar in marketing emails via marketing automation tools like MailChimp, HubSpot, or Salesforce.

Use Cases

Here are a couple of simple use cases that help illustrate the Subscription Calendar’s potential.

We had a customer in the past who put on a series of lectures for Facebook employees. She created a Subscription Calendar and added all of the lectures, including details like location and topic. She then sent out a link to the Facebook employees who were able to click the link, go to the landing page and subscribe, adding all of the lectures to their desired calendars. He had a great turnout for the lectures and several attendees mentioned the convenience of adding lectures to their calendars in just a few clicks.

Another of our customers was a coach for a high school football team. He had practice scheduled for every day after school at 4:00pm. To make it easier on the players (and especially their parents) he added all of the games and practices to a Subscription Calendar and sent it out to everyone. People loved having the practices and games on their calendars. The best part was if the coach needed to cancel a practice or change a time, he could make the change on the subscription calendar and that change would be reflected on everyone’s calendar, making communication that much easier.

Use the Subscription Calendar tool to make it easier for your users to add your events to their calendars. More events on their calendars mean more top-of-mind brand awareness, increased attendance rates, and higher user satisfaction. If you haven’t already, I highly suggest you sign up and find out for yourself the impact this tool can have on your business.

If you’re interested in learning about our other tools, click here.

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